How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 00:07
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
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Good marketing is doing this well.
Product
Processes
How did Madri, mother of Nakula and Sahadeva die?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
Place